So they call it a ceasefire. As if silence from the weapon somehow erases the screams of the children who were buried beneath their rubble. As if the pause in airstrikes can wash away the rivers of blood that ran through Gaza’s streets. No. The world may sigh in relief, the headlines may shift, but those of us who watched, who felt, who cried, we know exactly what this is. It is not peace. It is the killer lowering his weapon to reload.
Do not be fooled by their diplomacy. Do not mistake quiet skies for justice. Israel’s so-called ceasefire is a performance for the cameras, a calculated pause to reshape their image before the next round of destruction. The same hands that pressed the triggers are still in power. The same politicians who justified slaughter are still giving speeches about security. And the same corporations that profited from this genocide are still open for business, selling comfort to the very people who claim to care about humanity.
This is not the time to relax our conscience. It is the time to sharpen it. Every brand we boycotted, every logo we turned our backs on, every product we refused to buy during the genocide — that still matters. The owners haven’t changed. The shareholders haven’t changed. The executives who sat silent while children burned are still sitting in the same chairs, signing the same cheques, laughing at the same tables.
When you buy from them, you fund the next bullet. When you order from them, you build the next bomb shelter for the oppressor, not the oppressed. And when you tell yourself that the ceasefire means it’s time to move on, you betray the ones who no longer can.
Remember how they said it before. “Peace,” they called it, right before the next invasion. “Security,” they said, right before they wiped out another family. History has already taught us this lesson, but we keep failing the test. You cannot trust a regime that thrives on lies, occupation, and blood. You cannot trust the companies that stood by and watched.
So no, this is not the end. This is the reminder. A ceasefire does not cleanse the soul of a murderer. A pause in bombing does not bring back the limbs of a child. And a corporate rebrand does not make a company moral. Keep your eyes open. Keep your heart awake. Keep your boycott alive.
Because justice is not built in silence. Justice is built in remembrance, in persistence, in refusing to let the killers walk away with applause. The next time they whisper peace, remind them that peace is not given by those who never wanted it. Peace will come when the oppressed can breathe freely, when the children can sleep without drones above them, and when the world stops buying lies wrapped in logos.
Until then, the boycott continues.
