But how do you choose a segment to start your business in? Is it ok to get into retail because everyone else is doing it? Why not set up a grocery store because every other person you know runs a store?
The above reasons are totally wrong since you are basing your whole future on the apparent business success of other people and not on fact that if you even like that segment. A person who gets into a business just because other people are in it, needs to ask himself a few questions, and one of them has to be
“Can i work day and night to succeed in this sector, or will I get bored and give up?”
If the answer is no, look for a segment that you burn for, rather than choosing one that will burn you in the wrong way.