People often get into a business with 100% devotion, but over time they tend to lose that one thing that made them get into doing this in the first place. I feel that if one is to do something, do it with devotion or don’t get into it at all. Half-hearted business deals, or ideas go half-way and then they die while taking your cash with them.
So the very simple thing you need to keep in mind is, “keep the revenue coming”. You really need to be very active in selling your services and products, every single day of the week. Time is passing, and your plans of becoming the king (or queen) of your niche will also stay a dream unless you really do something with it.
Plan your meetings, meet your clients, over-deliver, and always have some special deal for those clients who purchase a lot from you. I have on and off, twice-a-month deals for my regular customers, and I sense that they really appreciate it. On one hand, I have done my bit and then they do theirs by placing an order for a bunch of products that might just be lying in storage if I don’t sell them.
Communication is the key
Don’t underestimate the power of communicating with your clients, just like you, they also like to be remembered and offered something for a “better” reasonable price than the rest. As I mentioned before. To really see the value of a client, imagine your monthly sales without their purchases. Every customer counts, and to survive, you really need to keep selling and keep the revenue coming!